How We Actually Operate

ReCap (Responsible Capitalism) isn't a marketing position—it's our decision-making framework.

WHAT IS ReCap?

ReCap is our proprietary alignment system that braids together:

  • Seven Capitals (holistic wealth measurement)

  • Conscious Capitalism's 4 tenets

  • Regenerative Capitalism's 8 principles

We use ReCap as an ongoing reflection tool to pressure-test our choices, making sure our growth produces value for every stakeholder and strengthens human vitality and agency.

THE SEVEN CAPITALS

Our holistic view of wealth aligns with Jane Gleeson-White's Six Capitals model (reference).

Key insight: These capitals are interdependent. If any is depleted, the overall system becomes unsustainable.

  • Money and economic resources

  • Physical infrastructure and assets

  • Innovation, systems, and organizational knowledge

  • Skills, knowledge, and wellbeing of people

  • Relationships, networks, and shared values

  • Environmental resources and ecosystem services

  • Our 7th capital (added by LAB member Andrea Schmitz), central to community resilience

HOW THIS SHAPES OUR WORK

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    In Pricing

    We offered Founding Member rates that honored early supporters. Today, our annual LAB membership costs about the same as a Premium Netflix subscription—or think of it this way: a sustaining community member's monthly investment equals about what you'd spend on three specialty coffees per month. We measure ROI across all seven capitals, not just financial return.

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    In Partnerships

    We look for alignment across principles, not just transactional exchange. Partnership means participation in a living ecosystem where value flows through many currencies: money, time, talent, and trust.

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    In Community Building

    Our WOWs (Ways of Working) create psychological safety. Our transparency about decision-making builds trust. Our commitment to co-creation means members shape the community's evolution.

    See our complete WOWs

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    In Growth Decisions

    We organize our work in energy and capital-aligned workstreams—a living experiment in putting human capital first. Rather than traditional departments divided by function, we organize around which capitals each stream builds: Foundation work strengthens intellectual capital, Community work builds social capital, External Growth develops financial and social capital, and Operations maintains manufactured capital. This structure keeps us honest about where we invest our collective energy.

    Reflection is a key tenet of SPARK—we practice what we preach through monthly reporting to the Community Board. This is accountability in action. As LAB member Thosh Collins taught us: "Being held accountable is not a bad thing. It shows that you belong." Our monthly check-ins ensure our growth stays aligned with our principles.

    Read more about our Operating Principles

The Commitment

ReCap isn't perfect. It's a practice. And it keeps us grounded in principles over trends, stakeholders over shareholders, and regeneration over extraction. This is how we build infrastructure for human vitality that lasts.